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August 25, 2008

MediaFLO USA Expands Mobile TV News Coverage

By Rajani Baburajan, TMCnet Contributing Editor


MediaFLO USA, a Qualcomm (News - Alert) subsidiary that provides mobile TV services to customers in the U.S., today announced that it has expanded its news coverage for mobile TV services by including three new standalone full-time 24/7 news channels: CNBC and MSNBC from NBC Universal (News - Alert), and FOX News.

 
 MediaFLO USA's mobile service is available to AT&T subscribers under the name “AT&T Mobile TV” and to Verizon (News - Alert) Wireless subscribers under the name “V CAST Mobile TV.” These services are available in 58 major metropolitan areas nationwide, including Atlanta, Chicago, Dallas, Las Vegas, Los Angeles, New York, San Diego, Seattle and Washington, D.C., among others, said the company.
 
According to MediaFLO USA, the new channels offer “simulcast programming” by airing the content on mobiles as it appears on cable. Mobile users will get access to popular news shows aired in cable TV. Some of the shows which MediaFLO USA offers on mobile include "Squawk Box," "Mad Money with Jim Cramer" and "Power Lunch" on CNBC; "Countdown with Keith Olbermann," "Hardball with Chris Matthews" and "Morning Joe" on MSNBC; and "FOX & Friends," "The O'Reilly Factor with Bill O'Reilly" and "Hannity & Colmes" on FOX News, said the company.
 
Additionally, MediaFLO USA's mobile TV service provides news programming from CBS News on CBS Mobile; NBC News on NBC 2GO, featuring "The Today Show," "NBC Nightly News with Brian Williams" and "Meet The Press." AT&T Mobile TV customers have access to a full-time CNN Mobile channel.
 
Currently, AT&T Mobile TV and V CAST Mobile TV air a series of primetime news, entertainment and children’s content from popular entertainment brands, said MediaFLO USA. Some of the recent programs include "CSI" (CBS Mobile), "The Hills" and "Real World: Hollywood Season 20" (MTV), "Bones" (FOX Mobile), and NBC's "30 Rock"
 
“The FLO TV service allows consumers to stay connected to breaking news as it happens," said Jonathan Barzilay, senior vice president, programming and advertising, MediaFLO USA."With the addition of CNBC, MSNBC and FOX News, our subscribers will enjoy instant access to national news and up-to-the-minute financial information."
 
FLO TV service from MediaFLO USA offers full-length simulcast and time-shifted programming from popular entertainment brands, including CBS, CBS College Sports, CBS News, Comedy Central, ESPN (News - Alert), FOX, FOX News, FOX Sports, MTV, NBC 2Go, NBC, NBC Sports, NBC News, CNBC, MSNBC, NickToons and Nickelodeon, said the company.
 
Don’t forget to check out TMCnet’s White Paper Library, which provides a selection of in-depth information on relevant topics affecting the IP Communications industry. The library offers white papers, case studies and other documents which are free to registered users. Today’s featured white paper is Managing Application Performance by Understanding Applications, brought to you by Shunra (News - Alert) Virtual Enterprise.

Rajani Baburajan is a contributing editor for TMCnet. To read more of Rajani's articles, please visit her columnist page.

Edited by Michelle Robart