Pearson Education Rushes Out iPad, iPhone Reader Apps

No moss growing on the folks over at Pearson Education. They've already released their first iPhone (News - Alert)/iPad Reader Apps for the home and office and technical and professional communities.

The apps, available as single or multi-book libraries, are considered 'a new learning format' for the company by Pearson officials, who say they 'complement the suite of product types already available, such as traditional print books, online reference libraries, e-books, video, simulation and more.'

The first App to launch, “The iPhone Developer's Library,” combines three books on Mac programming and iPhone app development. The Pearson reader App contains 'standard eBook features such as easy navigation, search, highlighting, and hyperlinking,' company officials say, 'along with features specifically designed to benefit the technical audience, such as scrolling vertically and horizontally through long program code listings and the ability to access and reuse program code through the e-mail feature.'

In addition to the fully-populated iPhone Developer's Library App, Pearson also offers free reader Apps that contain one sample chapter from various best-selling Pearson books, and allow customers to purchase the remaining chapters. And for IT professionals interested in pursuing certifications there are a growing list of Apps to come from Pearson, in areas such as CCNA, CompTIA and more.

Earlier this month TMC (News - Alert) reported that publishing group Pearson and phone maker Nokia know a good opportunity when they see it. They're partnering to sell English-language learning materials to mobile phone users in China, the country with more English learners than in any other country, according to Reuters (News - Alert)