Oracle Releases New Version of PeopleSoft Enterprise CRM for High Education

Oracle (News - Alert) has announced the general availability of Oracle’s PeopleSoft Enterprise customer relationship management, or “CRM,” Release 9.1 for Higher Education.

 

The new release includes new and enhanced capabilities to help higher education institutions better manage constituent relationships across the lifecycle, company officials said.

 

In order to provide institutions with tools to establish contact, PeopleSoft Enterprise CRM 9.1 for Higher Education combines Oracle’s enterprise CRM system with higher education-specific functionality.

 

In addition, the newest version generates interest and strengthens relationships during the recruiting process as well as provides students with a personalized experience as they move through the lifecycle from prospect to enrolled student to graduate and lifelong learner, said company officials.

 

PeopleSoft Enterprise CRM 9.1 for Higher Education provides institutions with a 360-degree view of the constituent across the entire lifecycle. In addition, it also delivers “out-of-the-box” integration with PeopleSoft Enterprise Campus Solutions 9.0.

 

Company officials said that the new application features enhancements to help institutions maximize their recruiting effectiveness and increase conversion rates. The use of this application as the recruiting system of record allows institutions to know about prospect’s academic interests and then they can use that information to target recruiting communications and events.

 

Additionally, PeopleSoft Enterprise CRM 9.1 for Higher Education also helps enable high touch one-to-one recruiting with customized prospect and inquiry management processes.

 

With the integration of CRM application with PeopleSoft Enterprise Campus Solutions, institutions now have near real-time visibility into an individual’s constituent lifecycle status. Company officials said that this ensures that the institution delivers the right message and the right type of service.

 

In addition, PeopleSoft Enterprise CRM 9.1 for Higher Education also offers a new Event Management module that helps institutions to plan and execute a variety of virtual and in-person events.

 

The newest release also features new Service Center for Higher Education module that can serve as a single constituent contact center for both IT and general campus issue resolution, said company officials.

 

Curtiss Barnes, vice president, industry strategy at Oracle Higher Education, said that even as the number of returning students and lifelong learners grows, global competition for students has also increased, making the recruiting and retention of students all the more important.

 

He said that Oracle has designed PeopleSoft Enterprise CRM 9.1 for Higher Education to help institutions meet those challenges by delivering a “360-degree view of the constituent throughout the entire lifecycle, all through solid, out-of-the-box integration with PeopleSoft Enterprise Campus Solutions.”