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November 16, 2012

Fernbank Museum Combines Old Artifacts with New Digital solutions

By Mini Swamy, TMCnet Contributor

What would Fernbank Museum of Natural History, which houses the world's largest dinosaurs, have in common with AT&T (News - Alert) and Cisco? Well, everyone is going digital these days and Fernbank, desiring to add a new layer to the educational value of the iconic facility, has decided to jump onto the digital bandwagon.

Fernbank Museum initiated the process when it announced a new mobile application in November. The app runs on an advanced network to deliver a unique and compelling experience to its visitors.

Fernbank's museum application will now leverage more than 70 AT&T Wi-Fi access points to provide a seamless network connection combined with Cisco's (News - Alert) geo-location based platform, noted museum officials.

"Collaborating with venues like Fernbank Museum of Natural History and partners like Cisco will continue to make Wi-Fi a relevant service to how our customers live, work and play,” said Josh Goodell, assistant vice president of AT&T Wi-Fi Services.

The company noted that the launch of the new AT&T Wi-Fi network is part of a sponsorship supporting a new application at the popular Atlanta museum.

"With solutions provided by AT&T, Cisco and Fernbank museum we are able to impact the way museum visitors interact with exhibits, adding a new layer to the educational value of this iconic facility, " noted Joey Schultz, vice president, consumer marketing at AT&T.

This rather innovative collaboration is expected to offer greater convenience and engagement opportunities for visitors, provide turn-by-turn directions, an unparalleled educational experience and analytics to derive improved business planning and marketing strategies.

What all this means for visitors is that once they enter the museum, their device (if it's Wi-Fi enabled) acts as a guide. It connects to the AT&T Wi-Fi Network after a simple log-in and uses the museum app to deliver information about each exhibit. This way, visitors get to experience the museum in a totally new way.

With more than 30,000 monthly visitors to Fernbank Museum, the new collaboration is expected to help them unearth journals written by experts, learn more about artifacts and come away happier and hopefully wiser than before.

Want to learn more about the latest in communications and technology? Then be sure to attend ITEXPO Miami 2013, Jan 29- Feb. 1 in Miami, Florida.  Stay in touch with everything happening at ITEXPO (News - Alert). Follow us on Twitter.

Edited by Rich Steeves

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