Education Featured Article
November 14, 2012
West Virginia University Purchases Address Verification for Admissions
By Anil Sharma, TMCnet Contributor
West Virginia University has purchased Experian’s QAS Pro Web On Demand for Hobsons Connect and ApplyYourself.
Officials with Experian QAS said that the tool would reduce returned mail associated with inaccurate data entry and increase the reach of outbound communications.
"We want to make sure we are collecting accurate address information on every incoming inquiry at the undergraduate and graduate level," said Brice Knotts, director of student systems management, West Virginia University, in a statement.
"Instinctively we know this will reduce our returned mail and save us money. More importantly, we know having an accurate address will ensure desired materials reach students, allowing us to better turn interested students into enrolled students," said Knotts.
Hobsons, a major player in the recruitment, communication, and student success solutions for colleges and universities, is implementing the solution in the admissions department.
Company officials said that Experian QAS address verification will be used to validate all incoming student contact information as it is being entered, preventing inaccurate data from entering the school's database.
"In an increasingly competitive market, it's essential for admissions and enrollment professionals to reach and connect with students who are a good fit for their institutions," said Todd Gibby, president of higher education, Hobsons.
"Partnering with Experian QAS helps us fine-tune the communication strategy for institutions and ensure that schools reach the right students at the right time with the right materials," said Gibby.
David Northridge, vice president of client retention, Experian QAS, said that admissions departments rely on contact data for a variety of core functions.
"We are excited to be working with Hobsons to ensure prospects, applicants, and students receive desired communications and departments can operate more efficiently with accurate address information," said Northridge.
Want to learn more about the latest in communications and technology? Then be sure to attend ITEXPO Miami 2013, Jan 29- Feb. 1 in Miami, Florida. Stay in touch with everything happening at ITEXPO (News - Alert). Follow us on Twitter.
Edited by Brooke Neuman
LATEST EDUCATION NEWS
Emirates innovates with inflight entertainment for the visually impaired; First airline to introduce Audio Description soundtracks for movies
Caesars Entertainment Operating Company Announces Additional Steps to Position Company for Deleveraging and Public Listing
Walmart Launches Back-to-College Season with Deep Rollbacks In-Store, Online; Retailer helps customers stretch savings with deals timed with state sales tax holidays and peak online shopping
'Light at the Museum': Philips survey reveals 7 out of 10 people want to receive information about exhibits on smartphone