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October 18, 2012

Social Media Connections Enticing Lynn University Students to Vote

By Brittany Walters-Bearden, TMCnet Contributor

A new survey conducted by AT&T (News - Alert), called AT&T 2012 Survey: Mobile America's Student Vote, has made some new revelations about college students and voting in the upcoming elections next month. Students from Lynn University in Boca Raton, Florida, the site of the final Presidential debate before the elections, gave some very interesting answers to the survey.

Students polled showed that 79 percent would be more likely to vote if they were following a candidate through some mean of social media, Facebook (News - Alert) or Twitter. These same students said they would be more likely to vote if there was some way to vote for their favorite candidate via a smartphone application.

Image via Shutterstock

Some of intriguing facts revealed by the survey included: 93 percent of the survey group feel it is important for the candidates to use social media to create a forum with the voters, 87 percent feel it is important to discuss political issues through social media, 85 percent of the students check Facebook or Twitter (News - Alert) on their smartphones, and 60 percent of the students said that they are more likely to pay attention to political messages if they are delivered via social media apps or online delivery methods.

The SVP of AT&T Public Sectors and Healthcare, John Irwin, said, "Mobile technology is an innate aspect of students' lives, and their ideas can now be part of the virtual discussion in real time. Younger generations thrive as they comment or post at the moment things happen, and mobile Internet is providing more opportunities to participate regardless of where debate watch parties may be."  

As the date of the final debate draws nearer, AT&T is strengthening its own mobile signal on campus by bringing in a mobile antenna called a “Cell on Wheels” (COW) to help boost signal strength to compensate for the expected extra traffic through their system.

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