Genius Brands Expands into the Mobile eLearning Apps Market Targeting Preschool-Aged Children

Genius (News - Alert) Brands International, Inc., the developer and marketer of entertainment products for the whole family, is in the process of announcing a new line of educational apps targeted at children. The apps, which will run on the Windows Phone operating system, are part of the partnership with Nokia Corporation (NOK) and Genius Brands International, Inc. (GNUS). The mobile apps will help leverage GNUS’ brand name recognition, its intellectual property and core skills in creating top selling edutainment content.

Starting this summer, in the 4th quarter of 2012, Genius brands is scheduled to launch two Baby Genius apps, Rexi the Dinosaur and Bubbles the Bear, targeted at preschool-aged children. These apps, through agreements with Microsoft (News - Alert) and Nokia, will form the first lines of Genius Brands’ Ready, Play, Learn  educational apps that prepare children for preschool and kindergarten.

According to a report, published by the Joan Ganz Cooney Center at Sesame Workshop (News - Alert), “over 80 percent of the top selling paid apps in the education category of the iTunes Store target children, with 72 percent aimed at preschool and elementary-aged children.” According to the report, 58 percent of the fastest growing apps are for toddlers and preschoolers, with 60 percent of the top 25-selling apps targeting toddlers and preschool children. The eLearning for K-12 market is projected to be growing at 33 percent per year having reached $16.5 billion in 2012 and expected to be worth $69 billion by 2017. The app market is expected to grow to $38 billion by 2015.

According to the CEO and chairman of Genius Brands, Klaus Moeller, “the potential for our brand on these digital platforms may well eclipse the markets we’ve traditionally addressed. While our current licensing agreements are the result of the brand equity we’ve built to date, we believe that the broader, global distribution of baby Genius mobile apps with further strengthen our licensing business.”

Genius Brands has been recognized by 70 percent of moms in the U.S. with its children’s video on demand on Comcast (News - Alert) and Cox cable reaching a million downloads per month.

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