Chatter Social Network Connected with TargetX's SRM System Benefit College Recruiters

It is said that social media software provides real benefits to the corporate culture, especially when the social media software has an option where office workers can instantly communicate with each other by chatting. Such options do increase bonding within co-workers and help improve positivity in the work environment. Specially, such social networking systems are proving to be helpful in the college admissions offices. And if these systems have an option of chatter, it becomes more convenient for the recruiters.

The Chatter social network is bundled for free with the Student Recruitment Manager (SRM), a cloud-based CRM system provided by educational technology vendor TargetX. Through Chatter, admissions professionals get a powerful and secure means of staying in touch and sharing information with their colleagues. The users also ties into the SRM through this social network. As the Chatter sends information via a news stream, it allows users to follow coworkers and obtain broadcast updates about project and customer.

TargetX, a technology and consulting firm serving higher education, had built the SRM in 2008 on the popular Force.com platform of Salesforce.com (News - Alert). The Chatter sends information via a news stream, allowing users to follow coworkers and receive broadcast updates about project and customer status. At present, more than 150,000 Chatter networks are in use. Organization and companies are using these Chatter networks to gain an edge over competitors.

One college CRM administrator started using Chatter early in 2011 and has established 19 groups with a total of 134 people on the network. Main groups using this system are internal operations team and a student-recruiting team. The operations team facilitates the admissions process in the administrative offices. Members of these groups were strongly encouraged to use Chatter since beginning.

TargetX was recently in news when it claimed that its CRM system has enabled Philadelphia’s Saint Joseph's University to almost automate the process of student recruitment for several graduate programs.