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Education Technology News: University of Kent Chooses Talisma as CRM Technology Partner
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Education Featured Article

August 31, 2011

University of Kent Chooses Talisma as CRM Technology Partner

By Anil Sharma, TMCnet Contributor


The University of Kent, one UK’s leading universities, has selected Talisma Corporation (News - Alert) as its CRM technology partner.


Officials with Talisma Corporation pointed out that as part of the pact, the company will help the University of Kent leverage technology to offer a more enriching experience across all campuses of the University in the UK and overseas, to students, staff, academics and visitors.

Company officials said that the project, to be executed in multiple phases, will cover the admissions process for both graduates and undergraduates in phase one.

“Kent has chosen Talisma because their CRM product has an out-of-the box option directly geared to the Higher Education application processing environment. The platform has an impressive array of functionality which Talisma demonstrated would comprehensively deliver Kent's requirements to improve processing efficiency and give enriched communication with applicants and students,” said Nicholas Thurston, senior projects officer, University of Kent, in a statement.

Thurston said that through the development of a prototype system, Talisma’s staff has shown the excellent technical and process expertise required to implement a sophisticated solution in a short timescale and high volume operating environment.

"At Talisma, we believe in agile campuses that thrive on technology. It is our endeavor to partner the University of Kent in all of its CRM technology initiatives,” said Raj Mruthyunjayappa, EMEA Managing Director of Talisma Corporation Ltd.

Mruthyunjayappa said that the company is confident of providing the University with a strong platform to offer a unique academic experience to students.

Earlier this month, Talisma Corporation, a Campus Management company and a provider of Customer Relationship Management (CRM) solutions, announced an alliance with HCL Technologies (News - Alert) Ltd. – BPO Services to offer HCL clients an end-to-end service with Talisma CRM.

From the automation of sales and marketing, to customer portals and support, helpdesk and analytics, Talisma’s CRM application helps organizations integrate multiple channels of communication to build successful relationships with customers and constituents. Talisma’s wide expertise in offering customers with robust CRM applications that are flexible, configurable, and more extensible, along with HCL’s expertise in the BPO segment will help in offering their clients enriched service centre functionality as part of a fully-managed service to support CRM Business Process Outsourcing (BPO) propositions. This strategic alliance will aid in addressing the diverse and sophisticated needs of clients both large and small. Additionally, Talisma’s CRM applications will help provide a highly personalized customer experience that will open new avenues for businesses to communicate better with their customers.

Want to learn more about the latest in communications and technology? Then be sure to attend ITEXPO West 2011, taking place Sept. 13-15, 2011, in Austin, Texas. ITEXPO (News - Alert) offers an educational program to help corporate decision makers select the right IP-based voice, video, fax and unified communications solutions to improve their operations. It's also where service providers learn how to profitably roll out the services their subscribers are clamoring for – and where resellers can learn about new growth opportunities. To register, click here.


Anil Sharma is a contributing editor for TMCnet. To read more of his articles, please visit his columnist page.

Edited by Carrie Schmelkin


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