AT&T and Special Olympics to Support Athletes across the Country

AT&T (News - Alert) and Special Olympics announced the launch of a new cause-related marketing initiative to provide year-round sports training and athletic competition for children and adults with intellectual disabilities.

AT&T will make a donation to Special Olympics in the amount of $40 for each online purchase made on eligible AT&T products and services on the program's website. Special Olympics supporters can participate in a text-to-donate program by texting the word UNITY to 80888, to make a one-time donation of $5 to Special Olympics, from May 9, 2011 through February 29, 2012.

The AT&T Special Olympics  educate consumers about the new campaign, highlight Special Olympics athletes, and also shows AT&T products and services and other helpful resources for people with intellectual and developmental disabilities.

"Special Olympics makes a tremendous difference in the lives of thousands of athletes and their families," says David Christopher, Chief Marketing Officer, AT&T Mobility and Consumer Markets.  

"AT&T has long been a proud sponsor and supporter of Special Olympics' mission, including through the design of our technology and with products and services that connect these athletes with their families and their fans. With the help of customers and supporters, we're excited to further assist the organization as it transforms communities with programs that drive acceptance, inclusion and respect," Christopher added.

To make a difference in the lives of people with disabilities, AT&T's Universal Design Principles take into consideration the needs of all customers when designing products or interfacing with consumers through www.att.com.

AT&T's large portfolio of offerings include devices such as the Pantech Breeze II and Pantech Ease offer an uncomplicated menu, large buttons and three Quick-Call keys to make it easier for customers to call frequently-dialed numbers. The AT&T AppCenter offers families, useful applications including AT&T FamilyMap, to locate a family member from a wireless phone or PC.

"Thanks to individuals and to unique corporate programs like this new AT&T initiative, we are able to continue to enrich and advance the lives of our athletes and their communities," comments Brady Lum, President and Chief Operating Officer, Special Olympics. "We are proud of this commitment by AT&T to show such valuable support for some of the most inspiring athletes in the world."

Special Olympics provides year-round sports training and competition programs for children and adults with intellectual disabilities.