Random House to Develop Children's Apps

Random House, Inc., the largest U.S. trade-book publisher, signed a partnership deal with digital media agency Smashing Ideas to develop book-based children's Apps for mobile devices. Random House Children's Books will work in close collaboration with Smashing Ideas' newly formed ePublishing group—led by the co-creator and developer of the smash hit, Alice for iPad. And with key Random House children's books authors, illustrators and brands to produce innovative digital products that marry story, design, and technology.

Madeline McIntosh, president of sales, operations and digital at Random House Inc., in a press release said, “With App stores being the fastest-growing new channel for digital content, we're excited to work with an experienced partner to build upon our shared expertise and their exceptional track record in this space.”

In the release, Steve Jackson, President and CEO of Smashing Ideas, said, “We are thrilled to be working with Random House to build out this category. Random House brings an extraordinary publishing history and a state-of-marketplace understanding of children's book content, brands and their audiences. By combining their incredible knowledge with our extensive experience in the digital space, we will partner together to create a new frontier of enriching and cutting-edge reading for children.”

Random House Children's Books is the world's largest English-language children's trade book publisher. Creating books for toddlers through young adult readers, in all formats from board books to activity books to picture books, novels, and e-books, the imprints of Random House Children's Books bring together award-winning authors and illustrators, world-famous franchise characters, and multimillion-copy series. The company's website, Kids @ Random offers an array of activities, games, and resources for children, teens, parents, and educators.

Sujata Garud is a TMCnet freelancer with three years of writing/editing experience and two years of market research experience. As an editor she has covered the IT, electronics, banking, pharma, construction, mining and healthcare industries. To see more of her articles, please visit her columnist page.

Edited by Erin Monda