SlimGenics Commemorates 10th Anniversary by Fighting Childhood Obesity with the Launch of "NObesity™"

DENVER --(Business Wire)--

A leader in nutritionally based weight loss programs, Denver-based SlimGenics Weight Control Centers today announced the launch of its new initiative, NObesity, which is designed to increase awareness of and support the movement to end childhood obesity in this country. To kick off NObesity, SlimGenics is offering youth ages 10-17 free enrollment in its Youth Program throughout the month of March. The 90-day program is focused on providing nutritional education for kids and their families so they can learn the importance of making healthier food and lifestyle choices, work toward attaining a healthy weight and change poor eating behaviors. Parents can visit www.slimgenics.com for enrollment information and program details.

According to the Centers for Disease Control and Prevention (CDC), 12.5 million children in this country are obese, and childhood obesity rates have more than tripled in the last 10 years. Obese youth are more likely to develop serious health complications such as high cholesterol and pre-diabetes. They also suffer from emotional issues including poor self-esteem, which affects every aspect of their lives.

Through its Youth Program, SlimGenics has been combating childhood obesity since 2003. It has helped hundreds of children achieve a healthy weight by teaching them how to make smarter eating choices so they can live longer, fuller lives. The Youth rogram is not a diet or restrictive eating plan, and it's not based on pre-packaged meals or a point system. The goal of the program is to educate kids about nutritious foods rich in fruits, vegetables, lean proteins and whole grains, while completely changing their eating habits and the way they think about food. Each child has professional counselors who provide one-on-one support as much as needed to help the kids stay on track and encouraged throughout their journey to a healthy weight.

"Fighting childhood obesity has been a passion of mine ever since I started the company 10 years ago," said Katherine Ott, CEO of SlimGenics. "It only seemed fitting then to announce our new NObesity initiative sponsored by The SlimGenics Foundation in conjunction with our 10th anniversary. We are launching NObesity with a free 90-day program enrollment for all youth clients in March to help start a louder dialogue in our community about this growing epidemic, and in the years to come we'll do whatever we can to support the movement to end childhood obesity."

Additionally, in honor of SlimGenics Childhood Obesity Awareness Day in Denver, officially proclaimed by the office of Mayor Michael Hancock, on Monday, Feb. 25th SlimGenics will donate 10 percent of all its center sales to The SlimGenics Foundation. The Foundation was established in 2010 to help support organizations and innovative programs that provide nutritional education and assist in preventing childhood obesity and malnutrition. LiveWell Colorado, Denver Urban Gardens and 2040 Partners for Health are partners of The Foundation and work with SlimGenics to create innovative programming to help educate families about the dangers of childhood obesity and the tools necessary to help prevent it.

"I was 13 years old and overweight when I started the SlimGenics Youth Program," said Nicki Markussen. "Today, as a junior in high school, I am healthy and more confident than ever. If I hadn't lost the weight, I don't know where I would be now, but I do know that the weight would have held me back from a future that is now full of possibilities."

About SlimGenics Group, LLC.

Headquartered in Centennial, Colo., SlimGenics Group, LLC (www.slimgenics.com) provides corporate and comprehensive weight loss programs that are professionally supervised for the safest results, nutritionally designed to develop proper eating habits and coupled with behavioral education for long-term success. SlimGenics operates in Colorado and Minnesota and supports a national customer base through its online and corporate weight loss programs. Since 2003, tens of thousands of participants have successfully lost weight and achieved a healthy weight with the SlimGenics program. For additional information on SlimGenics' locations, programs, products and support services, please visit www.slimgenics.com.