|[February 21, 2013]
ChaCha Outperforms Mobile Search Engines and Q&A Platforms
SAN FRANCISCO & NEW YORK & CARMEL, Ind. --(Business Wire)--
the leading real-time, human-powered question-and-answer (Q&A) site,
today announced that it ranked as the top answer provider on mobile
devices for accuracy and on the Butler University Q&A
Intelligence Index according to Butler Business Accelerator's "Study
on Q&A Platforms" released earlier this week. Further validating
ChaCha's utility to its users, ChaCha.com ranked as the top-ranked
mobile web site in comScore's (News - Alert) January 2013 Mobile Metrix Key Measures
report, when measured by average minutes per smartphone visitor.
comScore measured ChaCha.com at an average of 133.6 minutes per
smartphone visitor in January 2013, placing the Q&A site ahead of all
other mobile websites including Facebook (News - Alert).com, Google.com, Craigslist.com
and AOL.com. In addition, the Butler study revealed that ChaCha's mobile
application for the Apple iPhone responded to the study's 180 randomly
selected questions with the highest degree of accuracy of all 11
competitors tested, including Siri, Quora, Ask.com, and Google (News - Alert).
ChaCha also scored the highest on the Butler University Q&A
Intelligence Index, which measures the likelihood that a user can
expect to receive a correct answer to any random question asked using
natural language. The questions were asked via mobile services and
randomized to cover both popular and less common questions.
The Butler study accuracy score measured how correct answers were in
relation to an objective third party's answer key that accounted for
logic and bias. The coverage score measured whether an answer was
returned within a three-minute window and assessed the first
non-sponsored search result in Q&A platforms.
With sales of mobile devices (smartphones and tablets) expected to grow
by 20 percent in 2013, according to IDC (News - Alert), consumers will continue to turn
to their mobile deices to seek out answers to their questions. ChaCha's
proprietary approach to Q&A, combined with its unique technology that
harnesses the power of human intelligence, gives users a valuable
resource for the answers they need while on the go.
"ChaCha has long focused on delivering the right answer at the right
time with a uniquely human element, and this is reflected in our
best-in-class ranking on the Butler University Q&A Intelligence Index,
as well as in a true litmus-test ranking from comScore," said Scott A.
Jones, ChaCha's CEO. "As we accelerate our growth, we continue to invest
in our technology and platform performance, further advancing ChaCha as
the best resource for information on the go."
"There is a vast amount of information available to consumers through
their mobile devices today, with much more to come as people become
accustomed to sharing their knowledge online regularly," said Trent
Ritzenthaler, Operating Director, Butler Business Accelerator. "Through
our extensive study, ChaCha showed the highest level of performance. As
the market matures, we anticipate that ChaCha and other mobile search
companies will lift the standard of natural language processing and
semantic understanding to enhance the user experience with mobile Q&A."
For further information on the research methodology and analysis of test
data, visit http://www.butler.edu/q-a-study/.
About the Butler Business Accelerator
The Butler Business Accelerator (BBA) is an extension of the Butler
University College of Business. The BBA's experienced professionals
leverage the University's resources to help solve business challenges.
From strategy to marketing, sales, operations and financial management,
the BBA's network of subject matter experts work alongside clients to
build solutions that have immediate and long-term results.
the leading source for free real-time Q&A. Through its unique
"ask-a-smart-friend" platform, ChaCha has answered over 2 billion
questions since launch from more than 40 million unique users per month
via online (ChaCha.com), iPhone
app, mobile text (242-242), and voice (1-800-2-ChaCha™). ChaCha is
one of the fastest-growing mobile and online publishers according to
comScore, Nielsen, and Quantcast (News - Alert), was named by Forbes as one of
America's Most Promising Companies, and is a Red Herring Global Top 100
Company. Follow ChaCha on Twitter: @ChaCha and
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