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TMCNet:  Visionworks Announces Official Sponsorship with the PGA TOUR

[January 30, 2013]

Visionworks Announces Official Sponsorship with the PGA TOUR

PHOENIX --(Business Wire)--

Visionworks, the largest wholly owned U.S.-based optical retailer, has announced its official sponsorship with the PGA TOUR, beginning with the company's participation in the Waste Management Phoenix Open, January 28 through February 3, 2013.

L to R: Jim Eisen, president of Visionwoks; Rory Sabbatini, Visionworks-sponsored golfer; Dr. Willia ...

L to R: Jim Eisen, president of Visionwoks; Rory Sabbatini, Visionworks-sponsored golfer; Dr. William Winkenwerder, president and CEO of Highmark and David Holmberg, CEO of HVHC, Inc. pose in front of the Visionworks player health trailer. (Photo: Business Wire)

The sponsorship announcement comes on the heels of the San Antonio, Texas-based retailer's recent rebranding of its stores across the United States, including 17 Visionworks stores (formerly EyeMasters) in the Greater Phoenix area. Brighter in layout and appearance, the redesigned stores offer a larger selection of contemporary eye wear styles at a great value and with even better service. In other words, 'The most frames, the best people and the right prices'-the culmination of Visionworks' "A Better You" brand promise.

"At Visionworks, we are very passionate about supporting the communities where we do business," Jim Eisen, president of Visioworks, said. "In addition to offering the best quality in vision care and eye wear selection, we provide hundreds of jobs to the places we serve, and strive to be involved in causes that are important to those communities. The PGA TOUR provides a way for us to support several deserving charities and we are grateful for the partnership with this well-respected organization."


Visionworks representatives will be on-site at the Waste Management Phoenix Open Expo Center during the tournament, providing free vision screenings as well as eye care information and a "family of eye wear" giveaway. Visionworks also will provide hundreds of vouchers for a free eye exam and a pair of glasses to children who are participating in the R.S. Hoyt Jr. Family Foundation Dream Day, a program that gives school children a chance to experience the PGA TOUR firsthand.

Visionworks plans to participate in additional PGA TOUR events throughout the year, in addition to the company's existing sponsorship agreements with individual PGA TOUR athletes.

Visionworks is the Official Eyewear Retailer of the PGA TOUR and Champions Tour. To learn more about Visionworks, visit www.visionworks.com, and use the store locator to find a Visionworks store near you.

About Visionworks

Visionworks (formerly Eye Care Centers of America, Inc.) is a leading provider of eye care services with more than 580 optical retail stores in 39 states and the District of Columbia through 11 store names that are leaders in eye care service in each of their respective markets. Visionworks is committed to providing our customers with an excellent shopping experience and high quality products and service with the best value and selection in the industry. All of our stores offer designer and exclusive brand frames, lenses, sunglasses and accessories along with leading technology in vision correction. Our comprehensive service offerings include contact lens dispensing, in-store labs which provide one-hour service on most prescriptions at nearly all locations and doctors of optometry at or next to every store. Visionworks is a wholly owned subsidiary of HVHC, Inc. For more information about Visionworks, visit www.visionworks.com.


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