|[January 23, 2013]
Columbia/Grassroots Outdoor Alliance Belay Program Builds on Success of First Year, Announces 16 Award Winners for 2013
SALT LAKE CITY --(Business Wire)--
Grassroots Outdoor Alliance (Grassroots) and Columbia are proud to
recognize dynamic local conservation projects and people who share our
passion for the outdoors through the Columbia/GOA Belay Program. This
program, established in 2012, expanded by over 50% this year growing
from 10 to 16 grant recipients in 2013.
"Grassroots members and their local nonprofit partners demonstrated the
power of grassroots partnership and conservation in 2012," said Scott
Welch, Global Corporate Relations Manager, Columbia Sportswear Company.
"Based on the incredible performance of last year's recipients and
quality of this year's proposals, we are proud to expand the program."
Grassroots and Columbia share a mission of promoting long-term
environmental good for the great outdoors on local, national and global
levels. To demonstrate our commitment to the outdoors, as well as
Columbia's appreciation of Grassroots members' current conservation
efforts, we established the Columbia/Grassroots Belay Program. To belay
is simply to secure and safeguard a climber by using rope. The Belay
Program is designed to provide the basic necessities to secure and
safeguard local projects improving our environment.
"Our members appreciate this expanded investment in local conservation
by Columbia," said Roanne Miller, President, Grassroots. "This support
is critical for the success of local conservation projects, promotes
community partnership and volunteerism, and enhances current Grassroots
projects and partnerships."
The following 16 organizations were selected by Grassroots members for
support in the 2013 program year. The recipients are located in 15
different States (from Arizona to Virginia) and will receive $5,000 in
the form of cash, product, or both from Columbia.
2013 Awards (Project name, grant recipient/Grassroots partner):
Climbing Higher, City
of Chattanooga Parks and Recreation/Rock Creek Outfitters
Every Child Outside: Outdoor Adventures for City Kids, Common
G.O.A.T. Kids' Racing Series, Team
Habitat Restoration & Exotic Plant Control in Cuyahoga Valley
National Park, Conservancy
for Cuyahoga Valley National Park/Appalachian Outfitters
Homer Lake Natural Playscape and NatureScape
Exploration/Stewardship Programs, Forest
Preserve Friends Foundation, Champaign County/Champaign Surplus
Inheriting the Atchafalaya Basin, Atchafalaya
Basinkeeper, Inc./Pack and Paddle
Kids in Kayaks, Port
Royal Sound Foundation/Outside Hilton Head
Lander Youth Climbing Initiative, International
Climbers' Festival/Wild Iris
Maroon Bells Trail Reconstruction and Restoration Project, Colorado
Fourteeners Initiative/Ute Mountaineer
Marsh Ambassadors Program Center, Virginia
Aquarium & Marine Science Foundation/Wild River Outfitters
Museum of Natural Science Foundation/Buffalo Peak Outfitters
Project Outdoor C.A.R.E., Outdoor C.A.R.E. (Conservation and
Recreation Education)/Pack Rat Outdoor Center
Six Rivers Adventure League, Six
Rivers Regional Land Conservancy/Backcountry North
Supporting BLM's River Trips for Rural Montana Schoolchildren, Friends
of the Missouri Breaks Monument/Base Camp
Triangle Youth Conservation Corps, Conservation
Trust for North Carolina/Great Outdoor Provision Co.
Waldo Canyon Trail Improvement Project, Rocky
Mountain Field Institute/Mountain Chalet
Grassroots Outdoor Alliance: Grassroots Outdoor Alliance unites
independent outdoor retailers as a strong voice to protect and promote
the experience of outdoor enthusiasts across the United States. We
enable access to best business practices for our retail members, to the
best equipment and apparel brands for the public, and to the backcountry
Our retail members are eighty-plus stores working together to create a
national network or promotion, access and information. We uphold the
highest standards of financial stability and reliability in vendor
relations. We are intimately involved in the development of local
economies, communities, customer bases, events, education and
initiatives related to the enhancement and enjoyment of outdoor
Our vendor partners offer the most reliable and evolutionary products
available in outdoor gear and apparel. They are collaborative and open
to participating in events, education and marketing based on regional
and local engagement of sport and fashion. They are committed to sport,
to outdoor recreation and to improving the lives and lived environments
of loyal customers across the United States. To learn more, visit www.grassrootsoutdoors.com.
Columbia: Columbia, the flagship brand of Portland, Oregon-based
Columbia Sportswear Company, has been creating innovative apparel,
footwear, accessories and equipment for outdoor enthusiasts since 1938.
Columbia has become a leading global brand by channeling the company's
passion for the outdoors, and an innovative spirit of "trying stuff,"
into technologies and performance products that keep people warm, dry,
cool and protected year-round. To learn more, please visit the company's
website at www.columbia.com.
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