Rosetta Stone Wins 12% More Often With InsideView
SAN FRANCISCO, CA, Jan 22, 2013 (MARKETWIRE via COMTEX) --
InsideView, the only sales intelligence solution that helps sales
executives get in the door and win once they're in, today announced
that Rosetta Stone, a leading provider of technology-based
language-learning solutions, has significantly increased sales
productivity and results with InsideView. Since deploying InsideView,
Rosetta Stone's Corporate Sales team has increased its
lead-to-opportunity conversion rates by 22%, win rates by 12% and
average deal size by 33%. InsideView provides the critical business
insights, social connections and deep contact information to
effectively engage and convert the most promising prospects.
"InsideView gives us the power to identify and work with key contacts
within an account and close the sale," said Charles Frydenborg,
Senior Director of Corporate Sales, North America for Rosetta Stone.
"And perhaps most importantly, InsideView provides the big-picture
insights that allow us to educate our target customers about the need
for language learning within their own companies. With this
information, they often become champions of our products which allows
us to rapidly grow the size of our accounts."
Rosetta Stone has aggressively scaled its direct sales organization
to capitalize on the global demand for language-learning solutions.
Rosetta Stone selected InsideView to replace an ineffective set of
sales tools and contact sources and to gain access to the industry's
largest database of global contacts. With InsideView, sales
executives are now able to locate the right person or department and
target qualified prospects at the time they are most likely to be
interested in making a purchase.
InsideView has become an integral part of the Rosetta Stone sales
process. "Because we don't sell to a single title or department,
finding the right prospect can be time-consuming and ineffective.
InsideView surfaces pertinent information about prospects, and makes
it easier for our sales team to effectively target accounts and
decision makers," added Frydenborg. "I can't imagine going back to
our old way of doing things." With InsideView, sales teams can end
cold calling and instead take advantage of "warm introductions" from
colleagues and social connections to quickly develop trusted
relationships that lead to sales.
"Rosetta Stone is using InsideView to streamline the process of
prospecting and selling -- and the results speak for themselves,"
said Umberto Milletti, CEO of InsideView. "We are pleased to welcome
Rosetta Stone to our family of successful customers."
About Rosetta Stone Inc.
Rosetta Stone Inc. provides cutting-edge
interactive technology that is changing the way the world learns
languages. The company's proprietary learning techniques -- acclaimed
for their power to unlock the natural language-learning ability in
everyone -- are used by schools, businesses, government organizations
and millions of individuals around the world. Rosetta Stone offers
courses in 30 languages, from the most commonly spoken (like English,
Spanish and Mandarin) to the less prominent (including Swahili,
Swedish and Tagalog). The company was founded in 1992 on the core
beliefs that learning to speak a language should be a natural and
instinctive process, and that interactive technology can activate the
language immersion method powerfully for learners of any age. Rosetta
Stone is based in Arlington, VA., and has offices in Harrisonburg,
VA, Boulder, CO, Tokyo, Seoul, London, and Sao Paulo.
"Rosetta Stone" is a registered trademark of Rosetta Stone Ltd.
InsideView is the leading provider of sales
intelligence solutions to B2B sales and marketing organizations,
helping sales professionals get in the door, and win once they're in.
InsideView provides the critical business insights, social
connections and deep contact information to effectively engage and
convert the most promising prospects. As part of its solution,
InsideView provides training, service and success management to
promote the most productive use sales intelligence and track the ROI
it generates. InsideView's products are used by more than 100,000
sales and marketing professionals, and over 1,000 market-leading
companies including Adobe, BMC, Franklin Covey, Experian and
SuccessFactors. InsideView was founded in 2005 and is headquartered
in San Francisco, California.
All brands mentioned in this press release are the sole property of
their registered owners.
+1 (415) 271-9820
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