|[January 03, 2013]
H-E-B Finds New Ways to Help Customers Get Healthy in the New Year
SAN ANTONIO --(Business Wire)--
With a sparkling new year ahead, H-E-B is introducing more ways to help
customers eat and live healthier than ever before in 2013, including a
nutrition labeling system and a weekly newsletter filled with healthy
tips, recipes and coupons.
The initiatives are part of Healthy at H-E-B, a comprehensive, long-term
commitment to improve the health of Texans and provide them with fresh,
healthy food that is affordable and easy to prepare.
This week, Customers will begin to spot icons on the shelf for a wide
variety of products that call out seven common nutrition attributes that
can help make Customers make better choices-Fiber Source (News - Alert), Gluten Free,
Organic, Heart Healthy, Sugar Free, Low Saturated Fat and Low Sodium.
Other in-store signage will help Customers learn more about healthy
products by answering questions such as, "What is a super food " or
"What is omega-3 "
While in stores, Customers can pick up a copy of "Good News," a weekly,
health-focused newsletter that features helpful fitness and nutrition
topics, as well as six recipes developed by H-E-B's team of registered
dietitians complete with a shopping list and coupons.
H-E-B will introduce its health initiatives to customers with a "Total
Store Event" from Jan. 2-15 that will be packed with cooking and fitness
demonstrations and free health screenings during H-E-B's Second Saturday
event on January 12 from 9 a.m. - 2 p.m.
"We know our Customers want to make healthier choices for themselves and
their families, but we also know they are busy and that ease and
affordability are big concerns," said Kate Rogers, vice president of
communication and engagement."We want to make it as easy as possible
for Customers to learn about healthy habits, encourage them to try new
things and to start cooking at home more often. I think people will be
pleasantly surprised by the taste of these recipes our dietitians have
H-E-B first launched Healthy at H-E-B for its Partners (employees) in
2004, and in 2012 expanded the initiative to Customers in an effort to
address Texas' growing health and obesity crisis. The initiative
includes special offers on healthy food, fitness groups, events and
competitions organized around the three critical pillars of health-food,
body and life.
"As a society we have forgotten that we have a responsibility to take
care of our bodies, not only for our own health and quality of life, but
also for the people who care about us," said Craig Boyan, president and
COO. "Not only does poor health and obesity impact employers and the
economy at large, it also affects individual happiness, family finances,
and perhaps most importantly, the well-being of our children."
Over the last year, H-E-B succeeded in engaging tens of thousands of
Partners and Customers in various fitness and nutrition activities and
contests. In 2013, H-E-B will continue popular programs such as free
health screenings on Second Saturdays, the community Slim Down Showdown,
and challenges such as, Ready, Set, Cook!, Ready, Set, Move! and
the Healthy at H-E-B Community Challenge.
H-E-B will also continue to sponsor and encourage participation in
community fitness events.
H-E-B believes education is the key to sparking a healthy revolution.
Throughout the year, the company will focus education efforts on various
themes targeting prevention of obesity, cancer and diabetes to name a
few. Examples of themes include calorie awareness and portion control,
as well as heart health and food allergies.
These educational themes will be featured in "Good News" articles,
dietitian shopping tours and virtual tours available online at
For more information, contact Melissa Ludwig at email@example.com
Renowned for its innovation and community service, H-E-B, with sales of
more than $18 billion, operates 337 stores in Texas and Mexico. The
company is recognized for its fresh food, quality products, convenient
services, and a commitment to environmental responsibility and
sustainability. It strives to provide the best Customer experience at
everyday low prices. Based in San Antonio, H-E-B employs more than
80,000 Partners and serves millions of customers in more than 150
communities. For more information, visit www.heb.com.
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