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TMCNet:  GroupM acquires majority stake in PLAY Communication; A leading experiential marketing agency in Australia

[January 03, 2013]

GroupM acquires majority stake in PLAY Communication; A leading experiential marketing agency in Australia

(M2 PressWIRE Via Acquire Media NewsEdge) WPP announces that its wholly owned operating company, GroupM, WPP's global media investment management arm, has acquired a majority stake in PLAY Communication Pty Ltd ("PLAY"), a leading experiential marketing agency based in Sydney, Australia.


Founded in 2002, PLAY offers activation, sponsorship, digital and branding services. The company employs around 23 people and clients include Optus, Volkswagen, Qantas, Coty, Tourism Queensland, Charles Darwin University, ASOS and others.

PLAY's unaudited revenues for the financial year ended 30 June 2012 were approximately A$4.1 million, with gross assets at the same date of approximately A$2.8 million.

In Asia Pacific, WPP has revenues (including associates) of around US$4.7 billion and employs some 46,000 people (including associates).

Contact Feona McEwan, WPP +44 (0)207 408 2204 ((M2 Communications disclaims all liability for information provided within M2 PressWIRE. Data supplied by named party/parties. Further information on M2 PressWIRE can be obtained at http://www.presswire.net on the world wide web. Inquiries to info@m2.com)).

(c) 2013 M2 COMMUNICATIONS

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