ReputationChanger.com Reviews the Importance of Online Reputation Management for College Grads
NEW YORK, NY, Jan 03, 2013 (MARKETWIRE via COMTEX) --
According to a recent Associated Press article, more and more
colleges and universities are beginning to offer their students tools
for online reputation management. The article highlights one recent
graduate of Syracuse University, a Samantha Grossman; while the
article says that Grossman "wasn't always thrilled" with the listing
that emerged when her name was entered as a Google search query, the
university helped her repair her online reputation. Now, a Google
search for her name reveals only her professional photo and her list
of credentials -- a clean online profile that has, according to
Grossman, proven instrumental in her landing of a much-wanted
advertising job. The Associated Press report on the importance of
online reputation management has, naturally, drawn the attention of
the leading online reputation management firm, ReputationChanger.com.
ReputationChanger.com reviews all of the latest trends in online
reputation defense, and the company has issued a new statement to the
press, in which CEO Cliff Stein offers his take on the Associated
Press story. "That more colleges and universities are realizing the
importance of online reputation management is ultimately a boon to
students, and especially soon-to-be graduates," Stein says. "In
college, it is easy to amass harmful online listings that could prove
detrimental once the time comes to start seeking employment. For many
college students, then, online reputation management is key."
The article from The Associated Press makes note of some of the
specific ways in which a college student's online image might be
impaired, listing "prank videos" as well as embarrassing photos from
a frat party. "The truth is that there are plenty of potentially
embarrassing images or listings that can make their way online, often
quite innocently," Stein says. "A buddy might post a picture of you
looking drunk and slovenly, not meaning to do any harm -- but if that
image is the first thing a potential employer sees when he Googles
your name, it could end your career before it even begins."
Stein says that online reputation management is a big concern for
college students precisely because so many of them are preparing to
enter the job market -- and because employers are turning, more and
more frequently, to the Web as a tool for weeding out red-flag
applicants. "Employers are flooded with job applications from
clients, and many of them need quick ways to separate the desirable
candidates from the not-so-desirable ones," Stein offers. "Conducting
a Google search is often the best way to do exactly that."
For students whose colleges do not offer reputation defense tools,
Stein says there are DIY alternatives. "Students can try to suppress
unwanted listings by flooding the Web with good, positive content,"
Stein notes. "This content might include a solid, professional
LinkedIn profile, a blog, a personal website, and more. The important
thing is to keep this content clean and professional, without
anything that might raise a would-be employer's eyebrow."
Students might also consult with a professional online reputation
management company. "When the negative listings are really bad, like
DIY mugshots or arrest reports, the DIY route may prove
insufficient," Stein offers. "ReputationChanger.com reviews the
online reputation needs of many clients, among them students, recent
graduates, and job seekers. We have proven strategies for suppressing
unwanted online listings, and for helping our clients to position
themselves as desirable job candidates."
ReputationChanger.com was founded in 2009 by a team of online
marketing and SEO professionals, and since then the company has
established itself as the foremost name in online reputation repair.
Providing services to businesses, brands, and individuals alike, the
agency is zealous for giving companies and individuals control over
how they are portrayed on the Web. ReputationChanger.com reviews the
online reputation needs of countless clients, among them Fortune 500
companies, small businesses, individuals, and elected officials. The
company's offerings include online clearing plans, review
suppression, brand enhancement, and more.
SOURCE: Reputation Changer LLC
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