HumanaVitality® Announces Wellness Rewards Solution for Eligible Humana Medicare Members

CHICAGO --(Business Wire)--

Boomers and other eligible beneficiaries for Medicare have a new ally in their pursuit of good health and well-being. HumanaVitality, LLC, a joint venture between Humana Inc. (NYSE: HUM) and Discovery Holdings, Ltd, will begin offering its wellness and rewards solution to approximately 812,000 Humana Medicare Advantage, Humana Medicare Advantage Prescription Drug Plan and Humana Medicare Supplement members in select plans in select markets.

Wellness is top-of-mind for boomers and seniors alike. A recent study from the American Hospital Association reveals that without a stronger prevention effort, six of every 10 boomers will be managing more than one chronic condition by 2030. Specifically, diabetes is projected to affect one out of every four boomers and obesity is expected to affect one out of every three.

HumanaVitality®, which has more than 1.6 million members nationally, provides people with proven tools, resources and incentives designed to help them make healthier choices. Starting next month, Medicare beneficiaries in select markets who are enrolled in eligible Humana Medicare plans will be able to sign up for HumanaVitality.

"HumanaVitality is bringing the same proven techniques and education to Humana Medicare beneficiaries that we've used for the past 18 months with our 1.6 million HumanaVitality members," said Joe Woods, CEO of HumanaVitality. "It's a sophisticated, yet simple idea: lay out a customized path to better health; support them every inch of the way; and reward them for the healthier decisions they make."

As HumanaVitality members, these Medicare beneficiaries will receive Vitality (News - Alert) Points^TM for activities, such as obtaining preventive screenings, exercising, donating blood, getting CPR-certified and quitting smoking. When members get preventive screenings or vaccinations they also earn Vitality Bucks^®, which are redeemable for items such as gift cards or fitness apparel. Members also have access to HumanaVitality's new Vitality Healthy Foods program, offerin participants a five percent savings on healthy food items at Walmart.

"Boomers and seniors are redefining the aging process and defying the limitations," said Tom Liston, President of Humana's Retail Segment. "With the support of a program like HumanaVitality anyone-regardless of age or current health condition-can take back the reigns of their health and improve their ability to get and stay healthy. Our goal is to create an experience that makes this process easy for Humana Medicare members at every stage of life."

HumanaVitality is a natural extension of the variety of well-being initiatives Humana currently offers to seniors and other beneficiaries as part of its dream to helping people achieve lifelong well-being. Select programs include the Humana Walmart-Preferred Rx Plan - with nearly 1.5 million Medicare beneficiaries currently enrolled - and our Humana Guidance Centers, a nationwide network of 24 member-focused facilities in retail locations that provide individuals on-site help so they can better manage their health plans, as well as their personal health and well-being.

About HumanaVitality

HumanaVitality®, headquartered in Chicago, Ill., is a joint venture between Humana Inc. and Discovery Holdings, Ltd. Humana partnered with Discovery because of its 14 years of worldwide experience using behavioral, clinical and actuarial science to motivate individuals to make healthier choices. By integrating rewards with healthy behaviors, HumanaVitality provides the tools and support necessary to help Humana members live healthier lives and furthers Humana's Dream to Help People Achieve Lifelong Well-Being^SM.

HumanaVitality has more than 1.6 million members who are enhancing their health and wellness through a comprehensive integrated approach to lifestyle improvement. For more information about HumanaVitality, please visit the company's website at www.humanavitality.com. You can also find us on Facebook (News - Alert): http://facebook.com/humanavitality, Twitter (News - Alert): @HumanaVitality, Pinterest: http://pinterest.com/humanavitality, Tumblr: http://humanavitality.tumblr.com, and Google (News - Alert)+: HumanaVitality. To comply with Medicare requirements, the HumanaVitality program for Medicare members may vary from the HumanaVitality program for other members.

About Humana

Humana Inc., headquartered in Louisville, Kentucky, is a leading health care company that offers a wide range of insurance products and health and wellness services that incorporate an integrated approach to lifelong well-being. By leveraging the strengths of its core businesses, Humana believes it can better explore opportunities for existing and emerging adjacencies in health care that can further enhance wellness opportunities for the millions of people across the nation with whom the company has relationships.

More information regarding Humana is available to investors via the Investor Relations page of the company's web site at www.humana.com, including copies of:

Annual reports to stockholders;
Securities and Exchange Commission filings;
Most recent investor conference presentations;
Quarterly earnings news releases;
Replays of most recent earnings release conference calls;
Calendar of events (including upcoming earnings conference call dates and times, as well as planned interaction with research analysts and institutional investors);
Corporate Governance information.