Soraa and IESNYC Hold Lighting PlugFest Media Event at Control This! 2012

--(Business Wire)--

Soraa:

WHAT:			In an effort to remove barriers to the rapid adoption of LED lighting, Soraa will sponsor the lighting industry's first PlugFest in conjunction with the Illuminating Engineering Society of New York City (IESNYC) at their annual Control This! event. One of the greatest hurdles to the adoption of LED lighting today is the incompatibility between LED lamps or fixtures and the installed base of legacy control gear and dimmers, which are largely designed for incandescent, halogen, or fluorescent lamps. Lighting PlugFest affords participants the opportunity to test their products and identify underlying compatibility issues.

			Control This! 2012 is free of charge for media-if interested in attending, visit: www.controlthis.org and use discount code MEDIA when registering.

WHO:			Wilfred Martis, Vice President of Marketing at Soraa
			Paul Gregory, Founder and President of the award-winning architectural lighting design firm Focus Lighting, Inc.
			Meg Smith, LC, IES, LEED AP, co-chair of the IESNYC education committee, and senior project manager, Philips (News - Alert) Lighting Solutions and Services

WHEN:			Wednesday, December 5, 2012 at 10:00 am (note, this is prior to the public opening of the event, so media must RSVP ahead of time)

WHERE:			Control This! 2012
			Metropolitan Pavilion
			New York, NY

CONTACT:			Please RSVP via email to Andy Beck at abeck@makovsky.com or call him at 202-288-6862. Control This! 2012 is free of charge for media-if interested in attending, visit: www.controlthis.org and use discount code MEDIA when registering. For more information on Lighting PlugFest, visit: http://www.soraa.com/public/docs/Inaugural_PlugFest_Soraa_IESNYC.

About Control This!

Organized and managed by the education committee of the New York City section of the Illuminating Engineering Society (IESNYC), Control This!, which has become the country's foremost conference of its kind, is programmed to benefit professionals in the lighting industry, as well as architects, building owners, contractors, developers, educators, facility managers, green building practitioners, interior designers, public policy makers, and students. The Expo Hall is open free-of-charge to IES, DLF, Lighting Controls Association, USGBC NY Upstate Chapter members, and to students who register in advance online. For more information on how to attend and register for Control This! 2012, visit www.controlthis.org.

About the IESNYC

IESNYC is the New York City Section of the Illuminating Engineering Society. The IESNYC is a volunteer professional membership organization whose members share a mutual appreciation for and fascination with, all things lighting. They are lighting designers, architects, engineers, consultants, lighting manufacturers, lighting representatives, electrical distributors and allied professionals. IESNYC members are dedicated to promoting the art and science of illumination engineering to their members, professionals, the lighting industry, and the public through inspiring events, informative programs and educational series, social outreach, and networking opportunities.

About Soraa

Pioneering lamps using second generation LEDs built from pure gallium nitride substrates (GaN on GaN™); Soraa has made ordinary lighting extraordinarily vibrant, brilliant, and efficient. Soraa's full spectrum GaN on GaN™ LED lamps have superior color rendering and beam characteristics compared to performance limited lamps using LEDs created from non-native substrates. Founded in 2008, Soraa is located in Fremont California, where it manufactures its GaN on GaN LEDs in the company's state-of-the-art facility. For additional information, please visit www.soraa.com.