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Physicians Interactive and McKesson Announce Partnership to Provide eCoupon(TM) Solution
MARLBOROUGH, MA, Nov 27, 2012 (MARKETWIRE via COMTEX) --
Physicians Interactive (PI), the leading provider of online and
mobile clinical resources and solutions for healthcare professionals
(HCPs), and McKesson Patient Relationship Solutions (MPRS), a leading
provider of pharmaceutical manufacturer sponsored patient adherence
programs, are collaborating to jointly deliver eCouponâ ¢. eCoupon is
one of the industry's first automated pharmaceutical voucher and
coupon distribution solution for clinicians who use EHRs and
ePrescribing software. The collaboration between PI and MPRS creates
the opportunity to increase HCPs' access to web- and mobile-based
patient adherence and support programs which will assist in their
ability to optimize patient care and treatment.
"We are proud and excited to announce this collaboration with
McKesson, a respected and recognized leader in the healthcare
industry," said Donato Tramuto, CEO and Vice Chairman of PI. "Our
partnership will empower providers with unmatched access to a greater
range of relevant patient benefits integrated directly into the point
of care workflow."
Today, patient non-adherence remains a critical healthcare issue that
has significant impact on a patient's quality of life as well as
serious financial implications for the industry. HCP access to
eCoupon programs directly within a prescriber's workflow can improve
medication adherence and enables additional support services to help
patients overcome personal adherence barriers.
"With our extensive experience in implementing comprehensive
adherence programs, our partnership with Physicians Interactive
accelerates our ability to appropriately add value to ePrescribing
technologies," said Derek Rago, Vice President of Marketing and
Strategy, MPRS. "This enables more meaningful physician-patient
interactions, which has been shown to increase patient engagement
that ultimately will help patients be more adherent resulting in
better health outcomes."
The impact of coupons and vouchers at the point of care has been
reinforced by industry research, including a recent physician survey
by McKesson, which found that 70 percent of physicians emphasized the
importance of sharing medication discounts at the point of
prescribing as a way to promote patient adherence. Integration and
access to coupons via ePrescribing and EHRs is critical for physician
adoption. By the end of 2011, more than half of office-based
physicians used ePrescribing, versus one-in-ten three years ago.
Additionally, the number of prescriptions routed electronically
increased 75 percent in just one year's time, with more than 570
million electronic prescriptions dispensed in 2011.(1)
About Physicians Interactive
Physicians Interactive (PI) is the leading provider of online and
mobile clinical resources and solutions that fit within the medical
professional workflow to provide better patient care. We use the full
power of our worldwide network of healthcare professionals and life
sciences companies together in ways that will change the practice and
business of medicine, for the better. PI has developed a foundation
of user-generated, proprietary and public data that powers a
networked suite of transactional applications, including EHR-based
eCoupon and messaging, eSampling, multiplatform learning programs,
and mobile solutions. Physicians Interactive is a division of
Skyscape.com, Inc. For more information about PI, please visit
www.Physiciansinteractive.com.
About McKesson Patient Relationship Solutions
McKesson Patient Relationship Solutions (MPRS) is a unique division
of McKesson Corporation focused on helping pharmaceutical
manufacturers reach patients to improve acquisition and adherence for
their brands. MPRS' solutions include co-pay savings and sample
programs, behavioral-based patient engagement, print and digital
communications, call center support, pharmacy-based patient-support
programs, and much more. For more information, please contact Derek
Rago at derek.rago@mckesson.com.
About McKesson
McKesson Corporation, currently ranked 14th on the FORTUNE 500, is a
healthcare services and information technology company dedicated to
making the business of healthcare run better. We partner with payers,
hospitals, physician offices, pharmacies, pharmaceutical companies
and others across the spectrum of care to build healthier
organizations that deliver better care to patients in every setting.
McKesson helps its customers improve their financial, operational,
and clinical performance with solutions that include pharmaceutical
and medical-surgical supply management, healthcare information
technology, and business and clinical services. For more information,
visit www.mckesson.com.
1. Surescripts.com: Clinician's Guide to e-Prescribing
--
http://www.surescripts.com/downloads/npr/National%20Progress%20Report%20
on%20E%20Prescribing%20Year%202011.pdf
Media Contact:
David Ludd
Phone:Â 508.804.6377
Email:Â Email contact
SOURCE: Physicians Interactive
https://go.marketwire.com/Public/InformationRequestForm.aspx id%3dK4ENsXI7ueRMZKHiTVDS8Q%3d%3d%26contact%3dUFaO06XI0qPJuHUi1xeacUz3Xo4XXyiZ9A7E1r39R%2fVyBbC31VokuXD4SMCNHjUf
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