|
iSuppli: iPhone Users Talk Less, but Surf and Listen More
(M2 PressWIRE Via Thomson Dialog NewsEdge)
RDATE:02042008
El Segundo, Calif -- Whatdo you call a mobile phone that owners employ
for voice communications less than half the time they are using it?
Apple Inc. calls it the iPhone, and iSuppli Corp.'s latest consumer
survey research indicates that U.S. owners of the popular product are
spending their time enjoying all its capabilities, i.e. voice, data
communications and multimedia entertainment, rather than exclusively
using it for traditional voice calls.
Owners of all types of mobile handsets use their phones for voice
communications 71.7 percent of the time, according to research from
iSuppli's ConsumerTrak survey of U.S.residents. In contrast, iPhone
owners spend just 46.5 percent of their time with the product engaged
in voice calls.
So what are consumers doing with their iPhones instead of talking?
U.S.consumers said they spent 12.1 percent of their iPhone usage time
accessing the Internet, a stark contrast with 2.4 percent for all
mobile phones on average. Furthermore, iPhone owners spent 11.9 percent
of their usage time listening to music or other audio, compared to just
2.5 percent for all mobile handset users.
"This usage pattern shows Apple has succeeded in producing a true
convergence product that consumers like to use for multiple purposes,"
said Greg Sheppard, chief development officer for iSuppli. "Apple has
come as close as anyone to achieving a balanced convergence in
mobile-handset features and usage."
The attached figure presents the breakdown of average time usage for
iPhone owners as well as for all mobile handsets.
It's a phone, too
Even before Apple released the iPhone, everyone anticipated it would
integrate the mobile phone's voice communications capability with the
iPod's audio and video playback functionality. However, Apple also has
worked to tailor and promote the iPhone as a device that makes Internet
access pleasant and productive, and more like using a computer. The
large multi-touch screen, the ergonomic user interface and especially
the Wi-Fi connection, make accessing the Internet something people want
to do more with a device like the iPhone.
Although iSuppli's research indicates that smart phones from HTC Corp.
are used more than the iPhone on a percentage basis for surfing the
web, the iPhone has the most volume and market impact. Google and Bank
of America recently commented on how the rapid rise of traffic from
iPhone owners is forcing them to modify their support of mobile
Internet activities.
Feeling used
iSuppli'sConsumerTrak survey revealed iPhone users also spent more time
e-mailing than all users on average, with owners spending 10.4 percent
of their time on this task, as opposed to 2.8 percent for all
mobile-phone subscribers. In spite of having only limited corporate IT
support so far, the speed (via Wi-Fi) and superior ergonomics of the
iPhone are compelling users to access their personal email more
frequently.
iPhone users are no different from anyone else when it comes to
texting, as 15 percent of their time is spent on this activity.
About iSuppli's ConsumerTrak service
iSuppli'sConsumerTrak service provides quarterly survey information on
the opinions and buying decisions of U.S.consumers. Data in this
release was derived from a fourth-quarter survey of 50,000
U.S.households.
About iSuppli Corporation
iSuppliCorporation is the global leader in technology value chain
research and advisory services. iSuppliprovides market intelligence
services for the EMS, OEM and supplier communities in addition to
servicing consumer electronics and media concerns. Services afforded
by iSuppli range from electronic component research to device-specific
application market forecasts, from teardown analysis to consumer
electronics and from display device and systems research to multimedia
content and services.
CONTACT: Jonathan Cassell, Editorial Director and Manager, Public
Relations, iSuppli Corporation
Tel: +1 408 654 1714
Tel: +1 408 921 3754
WWW: http://www.isuppli.com
((M2 Communications Ltd disclaims all liability for information
provided within M2 PressWIRE. Data supplied by named party/parties.
Further information on M2 PressWIRE can be obtained at
http://www.presswire.net on the world wide web. Inquiries to
info@m2.com)).
Copyright ? 2008 M2 Communications Ltd.
[ Back To education 's Homepage ]
|
SUBSCRIPTIONS
TMCnet LOGIN
WEBINARS
